The Current Study Has Tested The Episodic Memory Essay

The current study has tested the episodic memory; how everyday brand experience left a mark in the memory and tried to discover that when these brands have been tested, could people able to separate previously shown brands and new brands from each other. Therefore, it examined whether familiarity or recollection would be more superior. Moreover, the source memory was tested using these brand logos. As a conclusion, this study was needed to use recollection to remember details in the source memory to press the correct button during the experiment. The behavioural results provided that the type of modality influenced the response time and visual brands helped to participants to decide quicker than acoustic which supported the hypothesis. However, expected to be responded faster to old brands, it was otherwise. On the other hand, accuracy was influenced by neither modality nor old/new effect. Old/new brands have been analyzed in two separate time frames (FN400/ LPC) to understand the ne ural correlates of familiarity or recollection. In general, both at FN400 and LPC’s electrodes were in the same direction as a whole, but they did not have the same effect at the same time compared to amplitude and latency. FN400 (300-500ms) FN400 component is associated with familiarity (Rugg Wilding, 2000 Paller, et al., 2007; Curran, 2000) and in this current experiment, the FN400 were significant, according to timing, amplitude and topographical distribution for old/new effect.Show MoreRelatedLong Term Memory Storage System1537 Words   |  7 Pagesreliance on memory. 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